BRAND CHARACTER MANAGEMENT
Norm the CFO
CLIENT
Bosse Title Company
PLATFORMS
Instagram, TikTok
SCOPE
Brand character, social media, content
Chief Frenchie Officer. Yes, really.
THE CONCEPT
Title company. French Bulldog.
Surprisingly effective marketing strategy.
Bosse Title Company needed a way to stay top of mind on social media without being boring. The solution: Norm, their actual office dog, promoted to Chief Frenchie Officer and given his own social presence.
My job is to manage Norm’s brand – capturing and repurposing content, writing in his voice, and maintaining a consistent personality that keeps the company visible.
It works because it’s genuine. Norm is real. The content is real. And people love him for it.
Sometimes the best marketing strategy is a dog in a tie.
WHAT I DO
Keeping Norm – and the brand – top of mind.
01
CONTENT CAPTURE & REPURPOSING
Taking raw content provided by the team and turning it into polished, on-brand social posts that feel native to each platform.
02
BRAND VOICE MANAGEMENT
Maintaining Norm’s distinct personality – lighthearted, charming, and just professional enough to represent a financial services company.
03
CONSIST POSTING
Keeping the account active and visible so Bosse Title stays top of mind for clients and partners without hard selling.
04
GRAPHICS & VIDEO EDITING
Designing graphics and editing short-form video content that matches Norm’s personality while supporting the company’s broader visibility goals.
THE TAKEAWAY
This one’s just fun – and that’s the point.
Not every client needs a 12-month strategy and a quarterly data report. Sometimes a brand just needs to show up consistently, feel human, and make people smile.
Brand Character
CapCut
iPhone Video & Photo
Canva
Content Strategy
TikTok
Graphic Design
Notion
