FULL-TIME SOCIAL MEDIA MANAGEMENT
Eden Oaks Designer
Woodware
PLATFORMS
Instagram, TikTok, Facebook, LinkedIn
Eden Oaks Designer Woodware makes beautiful custom woodwork – staircases, shelving, barn doors, kitchen counters. The problem was their social presence didn’t reflect any of that quality. The feed felt raw, inconsistent, and unpolished.
They needed a brand kit that elevated their visual identity while staying true to the brand’s roots – warm, craftsman, quality-driven. I built that from the ground up, and the work eventually led directly to a full rebrand including updated logos and a refined color palette.
BEFORE & AFTER
The feed transformation.
The before was scattered. No consistent style, no brand voice, no visual hierarchy. The after feed is warm, polished, and professional. The content now looks as good as the work itself.
BEFORE
AFTER
BEYOND SOCIAL
HGTV, Ronald McDonald House & more.
The work went beyond posting. When Eden Oaks appeared on HGTV’s Rico to the Rescue, I aided in marketing strategy and social content around the airdate – building anticipation ahead of airtime and maximizing reach and visibility around the moment.
I also helped execute their partnership with Ronald McDonald House Charities – developing a collaboration plan that was visually and strategically aligned with both brands, ensuring brand accuracy across messaging, creative direction/design, and touch points.
Additionally, I conducted on-site content shoots at both the warehouse and job sites – giving the feed a behind-the-scenes authenticity that stock or studio content never could.
THE RESULTS
A brand that finally looks like the work it produces.
104.9K
Total reach across Facebook and Instagram channels.
+754
Followers grown in under 4 months.
HGTV & RMDH
Social media collaborations.
Increase in brand awareness and social presence leading to a full rebrand including new logos and color palette.
iPhone Photo & Video
Capcut
Content Calendar
Brand Research
Community Engagement
Excel
Graphic Design
iPhone Content
Data Tracking
Content Strategy