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FULL-TIME SOCIAL MEDIA MANAGEMENT
Aisle Chic
PLATFORMS
TikTok, Instagram, Facebook
Aisle Chic is a designer sample bridal boutique with locations in Chicago and Oakbrook. When I came on board they had an inconsistent feed, no real content strategy, and had hardly tapped into short-form video.
I developed a full brand kit, content calendar, and monthly reporting system from scratch.
The goal was to align their social presence with their sister store Bella Bianca Bridal while carving out their own identity – aspirational, Pinterest-inspired, and inviting without feeling out of reach.
BEFORE & AFTER
The feed transformation.
The before feed was inconsistent – random content types, no cohesive aesthetic, no clear brand voice.
The after feed is clean, editorial, and unmistakably aesthetic bridal. White anchor, soft blush and cream accents, consistent typography.
BEFORE
AFTER
CONTENT DIRECTION
Content built for brides actually planning a wedding.
Educational carousels, bridal news, trend-responsive reels, and in-store content – all designed to speak to a bride at every stage of dress shopping.
CONTENT STRATEGY
Intentional posting. Every week.
Three feed posts per week, each with a purpose: two in-store shots and one rotating pillar – cycling between designer images, wedding inspiration, and trend-forward content.
Staying relevant meant staying informed. Deep research into bridal designers, knowing what was in store each week, and being ready to move fast on cultural moments.
Every month was planned in Notion and sent for approval a week in advance. Simple process. Minimal back-and-forth.
THE RESULTS
In just five months.
214K
Instagram post views – up 116.1% compared to the previous period.
+270
Profile views on TikTok – 490.9% increase.
6.4K%
Facebook watch time increase – driven by a reel-heavy content strategy.
+494%
Content interactions growth.
Brand Guidelines
Capcut
Content Calendar
Brand Research
Trend Research
Notion
Canva
iPhone Content
Data Tracking
Content Strategy
NEXT PROJECT
Eden Oaks Designer Woodware
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