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FULL-TIME SOCIAL MEDIA MANAGEMENT
Goddess & the Baker
TIMELINE
April 2024 - Present
PLATFORMS
Instagram, TikTok, Facebook
My first conversation with the client was simple: what do you actually want from social media? The answer: more community engagement, more short-form video, and a platform for pop-up collaborations with small local brands.
The goal was never to just post more, it was to post with purpose and give people a reason to show up, both online and in person.
THE APPROACH
Strategy first. Content second.
I built the strategy around three priorities – each one directly tied to what the client told me mattered most.
01
INCREASE SHORT FORM VIDEO CONTENT
Consistent balance of static imagery and short-form video.
Trend, audio, and hashtag research.
02
LAUNCH TIKTOK
Built and launched their TikTok from ground up. Establishing tone, cadence, and a content style native to the platform.
03
COMMUNITY & POP-UPS
Made pop-up event promotion a recurring pillar – spotlighting small female-owned brands and creating consistent reasons to engage in person.
Valentine Feed 2023
Valentine Feed 2024
CONTENT & PHOTOGRAPHY
Shot, edited, and posted – five locations.
Shooting across all five downtown Chicago locations, I give each spot its own moment while keeping everything tied together under one cohesive Goddess & The Baker identity. The vibe shifted to something more playful and trend-aware – vibrant, consistent, and unmistakably them.
COLLABORATIONS & CAMPAIGNS
CRAPPY CAKE ART
X GODDESS AND THE BAKER
CHICAGO RUN CLUB
X GODDESS AND THE BAKER
MOTUS FITNESS
X GODDESS AND THE BAKER
FIRST ROOT FARMS
X GODDESS AND THE BAKER
THE RESULTS
Numbers that speak for themselves.
5K+
New followers grown organically across Instagram, TikTok, and Facebook.
410%
Increase in overall watch time, increasing posted reels from under 10 to nearly 50.
58.4%
Increase in published content across Instagram and Facebook.
Increased website traffic (1. 3 million visits in 2025 ), in-venue foot traffic, and brand collaborations supporting small business owners.
iPhone Video & Photo
Capcut
Content Calendar
Canva
Brand Collabs
Data Tracking
Graphic Design
Video Editing
Photo Editing
Caption Writing
NEXT PROJECT
Heal Chicago
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